Media Coverage
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BakingBusiness.com
GFF steps up breadbasket checkoff outreach
Even as the group continues work to seek USDA approval for a revised breadbasket checkoff program, GFF in recent weeks has stepped up outreach to baking executives at companies likely to be included in the program. [...]
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BakingBusiness.com
Nagle says scientific research to form basis of checkoff program
While consumer-facing marketing will be a significant part of an impending breadbasket checkoff program, the effort will be built principally on robust nutrition research and outreach to the retail and food service sectors, said Tom Nagle [...]
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BakingBusiness.com
Grain foods checkoff to the fore at A.B.A. meeting
A robust update and discussion of the most ambitious product promotion program for baking in more than half a century was a highlight of the annual meeting of the American Bakers Association. [...]
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Food Business News
Grain Foods Foundation to proceed with checkoff proposal
In a major step forward toward the launch of a checkoff program devoted to the promotion of grain-based foods, a steering committee of the Grain Foods Foundation has agreed to submit a draft order to the U.S. Department of Agriculture later this month. [...]
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World-Grain.com
Key committee approves next step in grain-based foods checkoff
In a major step forward toward the launch of a checkoff program devoted to the promotion of grain-based foods, a steering committee of the Grain Foods Foundation has agreed to submit a draft order to the U.S. Department of Agriculture later this month. [...]
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BakingBusiness.com
Cost, governance emerge as checkoff concerns
While serious concerns were expressed about the cost of a potential checkoff program and the role the government may play in its oversight, efforts to launch a grain-based foods checkoff program continued to advance at an April 17 meeting [...]
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BakingBusiness.com
Powerful case for wheat foods checkoff program
In coming months, grain-based foods executives likely will face a decision of monumental importance over whether to back a wheat checkoff program to fund the largest industry effort ever [...]
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BakingBusiness.com
Urgency, optimism after checkoff steering committee convenes
Broad outlines of a potential checkoff program for the flour-based foods industry took shape this week with the inaugural meeting of a Grain Foods Foundation steering committee responsible for assessing, developing [...]