Media Coverage
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Food Business News
Secretary of Agriculture weights in on breadbasket checkoff
The USDA is committed to understanding the depth of industry support for a breadbasket checkoff program, said Vilsack. [...]
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BakingBusiness.com
Chad Donvito: Bakers must share bread’s benefits
Attacks against the healthfulness of bread and other grain-based food are going unanswered, to the detriment of the baking industry [...]
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BakingBusiness.com
Flowers’ Mukherjee sees concerning trends
Near complete household penetration may mask underlying challenges faced by the packaged bread industry, said Debo Mukherjee, CMO, Flowers Foods [...]
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BakingBusiness.com
Melchiorre sees youth as vulnerability for baking
While the baking industry has excellent household penetration, it is a strength that may be in peril, said Vince Melchiorre, Bimbo Bakeries USA. [...]
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BakingBusiness.com, Food Business News
IBA persists in checkoff opposition
Even as the Grain Foods Foundation is marshalling support for a new iteration of the breadbasket checkoff program, a vocal group of bakers remains vigorously opposed to a program [...]
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BakingBusiness.com, World-Grain.com, Food Business News
Breadbasket checkoff outreach in new phase
In a plan first described last fall, the GFF has reached out to all baking companies likely to be included in a bread checkoff program for “solutions, ideas, questions and concerns.” [...]
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World-Grain.com
Grain Foods Foundation sees broad checkoff interest
A call hosted Dec. 3 by the Grain Foods Foundation elicited broad participation and strong interest in moving forward with a breadbasket checkoff program funded by [...]
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Supermarket Perimeter
Grain industry interested in breadbasket checkoff
A call hosted Dec. 3 by the Grain Foods Foundation elicited broad participation and strong interest in moving forward with a breadbasket checkoff program funded by [...]
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BakingBusiness.com
Wheat groups line up behind checkoff program
A call hosted Dec. 3 by the Grain Foods Foundation elicited board participation and strong interest in moving forward with a breadbasket checkoff program funding by the milling and baking industries [...]
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World-Grain.com
Grain Foods Foundation ramps up breadbasket checkoff outreach
Even as the group continues work to seek US Department of Agriculture approval for a revised breadbasket checkoff program, the Grain Foods Foundation [...]
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BakingBusiness.com
GFF steps up breadbasket checkoff outreach
Even as the group continues work to seek USDA approval for a revised breadbasket checkoff program, GFF in recent weeks has stepped up outreach to baking executives at companies [...]
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BakingBusiness.com
Nagle says scientific research to form basis of checkoff program
While consumer-facing marketing will be a significant part of an impending breadbasket checkoff program, the effort will be built principally on robust nutrition [...]
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BakingBusiness.com
Grain foods checkoff to the fore at A.B.A. meeting
A robust update and discussion of the most ambitious product promotion program for baking in more than half a century was a highlight of the annual meeting of the ABA. [...]
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Food Business News
Grain Foods Foundation to proceed with checkoff proposal
In a major step forward toward the launch of a checkoff program devoted to the promotion of grain-based foods, a steering committee of the Grain Foods Foundation has agreed to [...]
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World-Grain.com
Key committee approves next step in grain-based foods checkoff
In a major step forward toward the launch of a checkoff program devoted to the promotion of grain-based foods, a steering committee of the Grain Foods Foundation has agreed [...]
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BakingBusiness.com
Cost, governance emerge as checkoff concerns
While serious concerns were expressed about the cost of a potential checkoff program and the role the government may play in its oversight, efforts to launch a grain-based foods checkoff program continued to advance at [...]
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BakingBusiness.com
Powerful case for wheat foods checkoff program
In coming months, grain-based foods executives likely will face a decision of monumental importance over whether to back a wheat checkoff program to fund the largest industry effort ever [...]
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BakingBusiness.com
Urgency, optimism after checkoff steering committee convenes
Broad outlines of a potential checkoff program for the flour-based foods industry took shape this week with the inaugural meeting of a Grain Foods Foundation steering committee responsible for assessing, developing [...]
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BakingBusiness.com
Exploring a ‘needle mover ‘ for grain based foods.
It wasn’t so long ago that the Wikipedia entry for “empty calories” featured “refined grains, such as white bread or white rice” on a list of foods “considered to contain mostly empty calories.” A more grotesquely inaccurate [...]
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BakingBusiness.com
Millers, bakers launch study of checkoff program feasibility
In what could lead to an unprecedented expansion in product promotion activity for grain-based foods, millers and bakers have initiated a feasibility study to consider the launch of a checkoff program. [...]
